With more than 25 years of experience in the C/TPA and CRA industries, Matt Wrobel has built a reputation as a trusted advisor, consultant, and strategic growth partner. As Senior Business Development Manager at i3screen, Matt blends deep industry knowledge with a highly consultative, education-first sales approach—helping companies adopt the i3screen platform to create smarter processes, modernize their systems, and operate more competitively.

Rather than traditional sales, Matt focuses on understanding each partner’s “why,” diagnosing operational challenges, and building long-term solutions using both technology and best practices. His approach centers on listening, teaching, and aligning—not pitching.

In his role at i3screen, Matt is uniquely positioned to support a wide variety of organizations by leveraging the platform’s powerful technology, workflow automation, and professional services offerings. This combination allows him to improve efficiency, reduce operational friction, and help partners accelerate growth.

Professional Philosophy: Consultative, Educational, Collaborative

Matt’s entire sales philosophy is built around a simple but powerful principle:

“Start With Why. Great business development begins with understanding a partner’s purpose, challenges, and goals. Only then can we recommend solutions that truly move their business forward.”

His consultative approach includes:

• Asking the right questions
• Listening deeply
• Educating partners on processes, compliance needs, and industry trends
• Aligning solutions to real operational pain points
• Ensuring partners fully understand the value and reasoning behind recommendations

This style helps Matt build long-term, trust-based relationships—where success is defined not by transactions, but by measurable improvements in performance, efficiency, and profitability.

Professional Impact & Achievements

Matt’s most meaningful achievements all stem from his ability to blend consultative sales with industry expertise and operational insight. His contributions include:

• Guiding organizations through workflow improvements and modernized operational structures
• Helping companies implement technology that genuinely solves problems—not just adds complexity
• Advising partners on revenue strategies, compliance alignment, and process optimization
• Using i3screen’s platform and automation tools to eliminate bottlenecks and inefficiencies
• Coaching teams and individuals to raise their capabilities and improve outcomes
• Driving sustainable revenue growth by aligning solutions to each partner’s long-term goals

At i3screen, Matt’s reach extends across an extensive portfolio of partners, allowing him to influence operational success and business growth on a broad scale.

A Passion for Helping Companies Operate Better

Matt is energized by helping companies:

• Simplify workflows
• Improve turnaround times
• Increase accuracy and consistency
• Adopt modern technology
• Boost revenue and profitability
• Understand why strategic changes matter

His passion lies in finding the simplest, smartest path for a partner to improve—and walking alongside them as they make it happen.

How i3screen Amplifies Matt’s Consultative Work

Matt’s role at i3screen strengthens his consultative impact by giving him access to a powerful technology ecosystem. Through:

• i3screen’s industry-leading Occupational Health & Drug Testing platform
• Advanced workflow automation and intelligent routing
• Deep integration capabilities across systems and services
• Professional services and consulting support

Matt helps companies not just adopt technology, but understand how it improves their operations and why it matters to their long-term success.
This unique combination of expertise and tools positions him as a true strategic partner—not just a vendor—across the C/TPA and CRA industries.

Personal Touch: Who Matt Is Outside of Work

• Girl Dad: Proud father dedicated to modeling integrity, curiosity, and resilience.
• Air Force BRAT: Raised with adaptability, discipline, and a strong sense of values.
• 42 Years of Soccer (Goalkeeper): Strategic, composed under pressure, and always reading the field.
• New York Sports Loyalist: Mets, Giants, Knicks, Rangers—standing strong in the heart of Philadelphia rival territory.

A Skill He Wishes He Had

If Matt could instantly acquire a new skill, he’d choose the ability to play guitar or piano—something simple, social, and timeless, capable of sparking connection anywhere.